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THE STATE OF BRANDED ENTERTAINMENT: 25+ EXPERTS WEIGH IN



CHEYNE GATELEY/VARIETY INTELLIGENCE PLATFORM



This VIP special report is an in-depth exploration covering how the worlds of content and marketing come together as branded entertainment, and aims to bring together insights and tips from more than 25 experts across the branded content space, which constitutes creative agencies, talent agencies, content studios, production companies, publishers, creatives, and of course the brands themselves.

The 2018 film “Uncle Drew” may have performed in the shadow of “Jurassic World: Fallen Kingdom’s” box office dominance, but on its own it exhibits the far reach and potential of marketing campaigns when the stars align and the advertisement becomes content in its own right. Derived from a branded web series made to promote Pepsi Max in 2012, “Uncle Drew” earned over $15 million domestically in its opening weekend and $42 million overall in the U.S. and Canada.

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